Contextual Cocitation Analysis

It seems the importance of the "context" as a key factor in understanding different aspects of production, dissemination and usage of information; is being considered in more areas. I recently, read the following paper which describes a new method of citation analysis with a specific attention to the context:
Contextual Cocitation: Augmenting Co-citation Analysis and its Applications, written by Alison Callahan, Stephen Hockema and Gunther Eysenbach, published in JSIST, Volume 61 , Issue 6 (June 2010), Pages: 1130-1143.

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