Anchor Text


I attended a very interesting seminar on Tuesday 9 August. David Hawking from CSIRO ICT Centre of Canberra, Australia came to our department to deliver a presentation for people in IS and Computer Deptartment. The seminar was about the anchor text and how useful it might be. Basically the results of his studies confirmed that the anchor text plays an important role on the retrievability of webpages which is much greater that you might imagine. With my great surprise the result of his study confirmed that anchorb text contributes more to web search effectiveness than expensive metadata does. He believed the contents of pages are good enough to show the topics of WebPages for a more relevant retrieve and the web does not need metadata that much. In particular, a little effect of metadata on the increasing the searchability of WebPages does not justify its high expenses.

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