Qualitative Research in Web 2.0

The international conference on Qualitative Research in Web 2.0 will be held on the 22 & 23 February 2011 in Macau, China. The conference will explore critical issues and opportunities of implementing online qualitative research. The themes are:

What are the advantages and disadvantages of conducting qualitative research online?

Integrating Web 2.0 into traditional qualitative research

Understanding when to use online methods over traditional methods

How to design, execute and report online qualitative research studies?

Developing participant recruitment strategies

Keeping stakeholders engaged: how to keep clients involved in your online research

Discussing challenges while carrying out qualitative analyses in social media

Developing engaging market research online communities for qualitative research

Exploring the use online research community for understanding cultural assumptions

Evaluating different types of approaches with the online research community

Discussing the use of multiple online communities for one large research study

Identifying the pros and cons of MROCs over online panel and focus groups

Utilising a mobile platforms to capture the 'moment': capturing text, pictures and videos in real-time

Utilising cutting-edge online qualitative research techniques for evaluating government web applications

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